We are here for those of you working professionally with communication, those of you that are keen to improve your own and your organisation’s communication efforts.

Background:

There are corporate leaders and business managers out there that are highly skilled when it comes to communication. But they are few. Many consider good communication to be important and realise that they need to invest more in developing a more communicative organisation. Competition for attention is intensifying. The number of relationships that require nurturing is also rising; with employees, customers, partners, investors and the media etc., all over the world. Transparency and speed are becoming increasingly evident. However, turning knowledge into action is no easy task.

Communication that creates knowledge and dialogue is a rare phenomenon, despite the fact that “Swedish communication” is way ahead in terms of openness and participation. There is huge potential. But there are few organisations today that take full advantage of the value created by good communication – there are few organisations today that can be called communicative.

Our mission is to:

• show that communication creates value and is a key factor in gaining a competitive edge
• disseminate knowledge about the factors involved in building confidence and strengthening a brand, about what drives change, and about how to develop communication skills across the whole organisation
• serve as the evident community and meeting place for companies and organisations by providing insights to new communication skills and by enabling access a communication issues network.
• Support organisations in their efforts to create an understanding of the added value of effective communication and its important role in relation to competition

Our vision:

More, and more communicative, organisations where everyone is convinced of the added value of effective communication and its important role in relation to competition. A communicative organisation is an organisation:

• where an increasing number of employees improve their communication skills
• where managers lead the way within communication
• where our members provide key competence

Success factors:

• Devoted members, who are willing to share their knowledge, experience and expertise
• An understanding and willingness to embrace and adapt to new trends and innovations within communication
• Our ability to provide excellent service to our members

We aim to attract

(aims for December 2011)

• More members and greater visibility
• More and greater awareness and appreciation of the Association
• More people to the meeting place